Story brings empathy to a tech-focused marketplace
The drone industry is a saturated market with new players to the game every day. Companies like Botlink continue to develop the market and implement drone tech into industries like Agriculture and construction. Botlink is a drone operations platform that connects drones to industry and gives operators real-time access to the data they collect.
How does a company differentiate themselves from the competition in such a saturated market? By positioning the customer as the hero, we set them apart from the rest of the industry who focuses instead on themselves. We focused on the internal desires and feelings and talked directly to a main question that such an emerging industry faces: “Why is this change a good thing?” How would it benefit their lives? How would it change their business and life? Watch Video
In less than two years, the number of videos on Facebook has grown by 360%
Larger than the product
As buyers we rarely choose which brand we support solely on statistic and price, what draws us to the leaders in an industry is their empathy towards our own life experiences. How you are similar to that company, how you feel about that topic, what your goals are. Botlink has positioned themselves as a thought leader in their industry by speaking to the larger topic, how change affects the customers lives, rather than focusing on their product.
There was team effort on all aspect of production from the network of artists we utilize to scale with larger production needs.
Story takes time and effort to get right. From focusing the topic that would resonate to storyboarding the scenes.
Statistics in the right place
Story connects the viewer and gives them a desire to know more about a company. By starting with story, we create a branding for Botlink and at the same time qualify customers who want to know more about the product. Statistics and product specifications are then desired information the customer is searching for.
Stories are powerful; they’re what drive our relationship and why we feel loyalty to brands. When we focus on the customer and position them as the hero, we can bridge the gap between advertising and relating to our audience.
Learn more about Story before statistics.